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A title that doesn’t stir internal panic for millennials searching for relevant stories and perspectives
Although reading magazines is a joyful and calming pastime, the content in (some) mainstream titles can somehow cause negative feelings. A plethora of success stories on multi-hyphenated people with careers at multi-million-pound companies, fashion that totals to more than a month’s rent, 5* locations – the amazing reality for some no doubt, but unattainable/unimaginable for many.
A glimpse into such an idealistic, successful, and glamorous world can be inspirational, but also a gateway to self-doubt for readers plodding on with a different lifestyle.
Sister is an independent title that feels authentic to the average young-ish person seeking thought-provoking stories on important topics. Founded in 2012 by editor-in-chief, Rebecca Jane Hill, as part of her Fashion Journalism degree, the magazine’s content includes ‘intersectional feminism, marginalised genders rights, and culture.’
Let’s talk about the cover
At first glance, the cover doesn’t match the content in the current issue of Sister. However, once readers understand the ethos of the title, the choice makes complete sense.
Sigourney Beaver and Saint from season four of Boulet Brothers’ Dragula pose in latex and alternative drag art for the cover. A photoshoot and interview that showcases the pair’s friendship, and is a celebration of underground and alternative drag art. The inclusion in the magazine gives an otherwise marginalised community recognition.
The wholesome reads
Older, not wiser is a fun and relatable read for people in their twenties nearing the big 3-0. A rite of passage that somehow became the milestone for people to have *everything* together and a list of achievements ticked off. Dino Bonačić shares his truthful account of his twenties and attainable accomplishments – such as buying bags he loves rather than likes and getting drunk less regularly on workdays – before his twenties come to an end.
Long live crochet shares how crafting can abolish fast fashion and micro trend culture as people realise the number of hours that go into making pieces of clothing. A realisation made by Emma Patterson and Erin Reiko who use YouTube to encourage and teach people how to transform balls of charity shop yarn into trending silhouettes.
Shinning a spotlight on important and necessary topics
Topics go from fun to serious in Sister, from an interview with Vicky Spratt, the author of Tenants, to climate change activists, Daze Aghaji and Noga Levy-Rapoport.
The interview with authors of Wanting You to Want Me, a book that shares insight into stripping through stories and conversations, highlights not only a career that many women continue to or have worked in but makes space for a topic that needs to have stories told about it.
The choice to finish the magazine with an in-depth feature, the business of birth control, further encapsulates how Sister are a no-nonsense, informative, publication.
A different kind of inspiration
Unlike glossy magazines marketed toward a younger demographic, Sister embodies the characteristics of its name, a sister or close friend sharing opinions and perspectives on stories that matter. Rather than feeling inspired to buy things, a result many magazines cause, the title leaves readers feeling optimistic.
